| Semester
One |
RADB
1000 The Radio Business 1 – Understanding the Industry
Focus on radio as a business; the history of Canadian radio
and the development of broadcast regulations. Basic programming,
sales, news, and music functions are reviewed. Students host
their own programs on the college’s closed-circuit radio
station and learn the operation and basic care of equipment. |
RADB
1001 Announcing Techniques 1 – Clarity and Quality
A basic course in use of the voice, designed to develop good
vocal habits and style. Emphasis is on clarity in speaking through
correct articulation and pronunciation. Focus is on proper techniques
to maintain voice quality, power and effectiveness. Some beginning
work in expressiveness. |
RADB
1002 Radio Production 1
An introduction to the use of current technology in both analog
and digital domains. This includes recording, editing and mixing
audio for on-air program production and for pre-production. |
RADB
1003 The Evolution of Modern Music
Explores how culture influences the development of musical styles.
The student identifies the early styles of music which influence
today’s variety of music formats. |
RADB
1004 Radio in the Community
Examines the dynamic interrelationship between community life
and the media. Familiarizes students with Belleville and the
surrounding area, served by the community radio station, CJLX-FM. |
RADB
1009 Radio Writing 1 – Communications in the Workplace
Students develop professionalism with the most common written
formats used in today’s workplace: email, memos, resumes,
letters and reports. The course also introduces students to
writing for a listening audience. |
RADB
1011 Software for the Industry 1
Students will learn how to use software commonly used in the
radio industry, such as: WordPerfect, Microsoft Word, PowerPoint,
and spreadsheet software such as Excel, and SAW (Software Audio
Workshop). |
| Semester
Two |
RADB
1005 Announcing Techniques 2 – Expressiveness and Tone
Focuses on achieving smooth, expressive delivery. Students interpret
and read broadcast copy, matching tone and voice to different
styles of material, and producing a consistent, polished performance.
Prerequisite: RADB 1001 |
RADB
1006 The Radio Business 2 – Formats, Regulations and Remotes
Students present their programs on the College’s closed
circuit radio station. Feature and commercial production are
stressed along with an understanding of formats, CRTC regulations,
traffic, remote and sports productions, and examination of the
Bureau of Broadcast Measurement. Various industry associations
are introduced.
Prerequisite: RADB 1000 |
RADB
1007 Radio Writing 1 – Discovering Your Audience
This course teaches the unique writing skills needed for a
radio audience. The emphasis is on developing a writing style
that is both informative and entertaining. Formats include
copy, documentary, and dramatic scripts. |
RADB
1008 Radio Production 2 – Commercials, Programming and
Digital Studios
In both analogue and digital studios, students learn commercial
and program production using basic programming criteria required
by government broadcast regulation and policy.
Prerequisite: RADB 1002 |
RADB
1013 Radio Promotions
Building on presentation strategies, students deliver in-class
presentations about on-air promotions that have been successful
in the past, as well as newly-designed promotions with a specific
goal in mind. |
RADB
1010 Introduction to Sales
Students look at the relationship between business-to-business
marketing and consumer marketing. Students also see how marketing
integrates with the business workings of a city’s local
economy. |
RADB
1012 Industry Software 2
Students will learn how to use software commonly used in the
radio industry, such as: MasterControl, Selector, Newslink,
TalkBack, DCS (Digital Commercial System), microBBN, and AirWare.
Prerequisite: RADB 1011 |
| Semester
Three |
RADB
2000 Radio Marketing
Offers a general knowledge about business types and practices
in Canada, as they relate to the radio business. Focus is on
differences between consumer and industrial marketing, and the
dual role of a radio station. Students practise marketing decision-making
related to the market mix of both the radio station and an advertiser.
Students also learn effective presentation techniques to enable
them to deliver persuasive information to a chosen audience. |
RADB
2001 The Radio Business 3
The student discovers the basic methods used in surveys and
polls, what makes the information valid and how it can be used
in sales and other broadcast areas; an exploration of the business
structure of a radio station. Weekly guest lecturers from industry
meet and speak with students.
Prerequisite: RADB 1006 |
RADB
2002 Radio Production 3 –
Multi-Track Audio
A series of hands-on workshops demonstrating the analog/digital
hybrid common to radio production facilities. These examine
industry-specific software platforms such as SAW; and mediaTouch
as applied to producing commercials, longer programs, uploading,
mpeg conversion. Effects demonstration include equalization;
reverb; compression/limiting.
Prerequisite: RADB 1008 |
RADB
2003 CJLX 1 – Hands-On Learning
This course includes supervised and unsupervised lab work. The
student executes entire assignments in a broadcast atmosphere
while handling programming, the telephone, logging, music, production,
copywriting, sales and inter-departmental aspects of the industry.
Prerequisites: RADB 1005, RADB 1008 &
RADB 1010 |
RADB
2012 Radio News
This course is designed to introduce the radio student to the
basics of news announcing and reporting.
It includes story selection, line-up, and on-air delivery, as
well as some work in news reporting.
Prerequisite: RADB 1005 |
RADB
2004 Announcing Techniques 3 – Develop Your Personal Style
Emphasis is on workshops and other practical approaches, with
constant discussion and critique to refine the basic skills
previously learned.
Prerequisite: RADB 1005 |
RADB
2005 Creative Commercials
Students learn to combine imagination with writing skills to
produce commercials that sell. The course introduces students
to sales/client needs, keeping copy fresh and relevant, and
choosing formats that work for the client. |
RADB
2014 Managing the Radio Web Site
Students will analyze and understand the marketing, advertising
and promotional importance of a radio station’s web site.
Web site design and efficiency, and day to day uploading and
maintenance will be stressed. Students will discuss sites with
web managers from local stations and research and present critiques
of web sites across Canada and elsewhere. |
| Semester
Four |
RADB
2008 CJLX 2 – Polishing Your Performance
Students continue to specialize in their chosen aspect of the
radio business with a higher degree of expected professionalism.
Prerequisite: RADB 2003 |
INTN
2004 Radio Internship
All students are required to spend the last four weeks of the
fourth semester working in their area of specialization at a
radio station of their choice. Students find their own placement
subject with approval by faculty, and should be prepared to
underwrite the costs of transportation, meals, and accommodation.
They are evaluated on their placement by station where they
intern. |
RADB
2013 Broadcast Management
An examination of broadcast management in Canada, staffing/salaries,
necessary equipment/costs, government laws and regulations,
and the role of the radio station in the community. Studies
include preparation of a CRTC application for a radio station
license. |
RADB
2015 Professional Practice
Radio industry and business professionals conduct workshops
based on industry practices. Subjects include law and ethics,
workplace conduct, broadcast standards, tax and money management,
interpersonal business relationships, media options and more. |
RADB
2010 The Radio Business 4 – Formatics
This course analyses the structure of radio formats. Country,
rock, talk, news/talk, sports are some examples. The what and
why of how each station is structured on-air to attract a particular
audience.
Prerequisite: RADB 2001 |
RADB
2006 Career Preparation – Marketing your Skills
Students prepare professional resumes, portfolios and demo tapes.
Station visits, networking and job search techniques help prepare
for career placement. The course also stresses application and
interview skills including dress codes. |
RADB
2016 Speakers Lab – Meet the Professionals
Radio professionals discuss the industry today and their specific
jobs. Students are given the opportunity to meet with the guest
speakers and establish networking contacts. |
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